The phrase refers to puzzles centered across the business identities related to the Nationwide Basketball Affiliation’s annual All-Star occasion. These puzzles typically take a look at information of participant endorsements, official sponsorships, and advertising and marketing campaigns linked to the sport and its individuals. As an example, a clue may reference a selected athlete’s signature shoe, requiring solvers to establish the model.
Such puzzles function partaking promotional instruments, fostering interplay with the league and its business companions. Traditionally, these crosswords have appeared in occasion applications, newspapers, and on-line platforms, successfully extending the All-Star sport’s attain past the court docket and into the realm of fashionable tradition. This methodology leverages fan enthusiasm to bolster model recognition and affiliation with the All-Star expertise.