The phrase refers back to the seek for {discount} alternatives associated to a selected clothes model, Abercrombie & Fitch, discovered inside the on-line discussion board and group platform, Reddit. Customers typically search and share promotional codes for diminished costs on objects from this retailer, using the platform’s collaborative nature.
This exercise advantages each shoppers looking for to reduce bills and, not directly, the model. Customers achieve entry to potential financial savings, whereas the model could expertise elevated gross sales pushed by consciousness generated by means of shared codes and discussions. Traditionally, boards like Reddit have develop into important sources for aggregating and disseminating such data, bypassing conventional advertising channels.