The precise phrase refers back to the follow of trying to find promotional gives associated to the Hollister clothes model on the social media platform, Reddit. People looking for to scale back the price of their purchases typically make the most of search engines like google to find related threads or posts the place customers might share energetic, legitimate, or probably expired codes that may be utilized through the on-line checkout course of or, in some situations, at bodily retail areas.
This conduct illustrates a broader development of leveraging on-line communities for crowdsourced financial savings. Customers discover worth in accessing user-generated content material that may circumvent conventional advertising channels and probably uncover extra advantageous offers than these available on official model web sites or by standard promoting. Traditionally, coupon clipping and discount looking have been primarily bodily actions; nevertheless, the web, and platforms like Reddit, have democratized and amplified this course of, permitting entry to a wider vary of reductions in real-time.