The phrase refers to discussions and communities on the social media platform Reddit regarding duplicate, or consultant, objects from the style home Maison Margiela. These discussions typically revolve round figuring out, buying, and reviewing non-authentic merchandise which might be styled to resemble the model’s choices, sometimes offered at a considerably lower cost level.
The curiosity on this subject stems from a need to entry the aesthetic of the posh model at a extra reasonably priced price. The prevalence of such discussions demonstrates the challenges confronted by luxurious manufacturers in defending their mental property and model picture within the face of a world marketplace for imitation items. Traditionally, the pursuit of reasonably priced luxurious alternate options has pushed demand for replicas throughout varied product classes, together with style.
