The trade of possession of a profile on the favored social media platform, Reddit, for remuneration, constitutes a transaction involving digital belongings. This apply encompasses the switch of related karma factors, put up historical past, and doubtlessly subscribed subreddits to a brand new proprietor in trade for monetary compensation. An instance of this may be a person receiving fee to relinquish management of their profile, enabling one other social gathering to leverage its current repute or gathered metrics.
This exercise’s perceived significance stems from the established standing a profile would possibly possess inside particular on-line communities. Advantages sought by purchasers typically relate to quick entry to engaged audiences or circumventing the time required to construct credibility organically. Whereas the phenomenon itself is comparatively current, it represents a manifestation of the rising worth assigned to established presences inside on-line social networks.
