These affixed model logos signify a comparatively new income stream for Nationwide Basketball Affiliation groups. Positioned on the higher left shoulder of jerseys, these small ads provide company entities a direct affiliation with an expert sports activities franchise and its fanbase. For instance, a expertise companys emblem may be displayed on the Golden State Warriors’ uniform.
The introduction of those emblems has supplied vital monetary advantages to the league and particular person franchises, including to crew valuation and profitability. In addition they mirror evolving developments in sports activities advertising and marketing, as groups search modern methods to generate revenue and have interaction with company companions. Traditionally, uniform house was sacrosanct, reserved solely for crew branding; their inclusion marks a shift on this philosophy.
