The phrase refers to situations the place an expert basketball participant within the Nationwide Basketball Affiliation (NBA) is depicted in video footage showcasing a tattoo of their grandmother positioned on their abdomen. These movies are usually discovered on-line, usually on social media platforms or video-sharing web sites, and so they might vary from informal glimpses throughout video games to deliberate shows in interviews or promotional materials. An instance could be a clip from a post-game interview the place the participant’s jersey rides up, briefly revealing the tattoo, or a video particularly created to spotlight the participant’s ink and its sentimental worth.
The importance of such movies lies of their capability to humanize athletes, connecting them with followers on a extra private stage. The presence of a “grandma tattoo” usually speaks to the participant’s household values, loyalty, and appreciation for his or her upbringing. Traditionally, tattoos have served as a type of self-expression and storytelling, and on this context, the video acts as a medium for sharing that narrative with a wider viewers. This will result in elevated fan engagement and a extra constructive notion of the athlete.